Nov 17, 2020
During this episode of
the Lab Coat Agents
Podcast, host Jeff
Pfitzer speaks with Howard Tager and Juefeng Ge, the Founders of
Ylopo, a real estate marketing platform that is shaking up the
traditional system while saving agents boatloads of
- Howard Tager and Juefeng Ge founded Ylopo as a
way to shake up the real estate industry by providing agents with
digital marketing resources.
companies, such as Zillow, want to control the process and take
commissions out of the pockets of real estate agents.
is coming up on having over 2,000 teams on their system because
people are tired of the big portals.
- Google and Facebook are the biggest threats to
the real estate portals and agents have access to these
- Juefeng and Howard have combined their
experience to become marketing gurus on Facebook and
- Initially, Howard and Juefeng started Ylopo
because they felt the need for change in a market where everyone
was doing the same thing.
- Starting with Facebook, Ylopo focused on social
media marketing in the real estate sector before anyone
created so many opportunities for its clients that they became
overwhelmed, forcing them to develop Real Estate AI as a personal
assistant for agents.
- Howard and Juefeng are driven to continue
developing new technologies that make marketing easier for real
- In a
constantly evolving market, Juefeng and Howard are keeping their
eyes on platforms that are prime for real estate
- Currently, Ylopo serves to generate as many
relationships and opportunities as possible for its real estate
Google side of Ylopo is evolving in a fashion that is creating a
large number of new opportunities.
Estate AI saves agents time by keeping consistent communication
with their clients and prospects.
integrates with a plethora of CRMs to give the freedom of choice
back to real estate teams.
it comes to seller lead generation, utilizing Facebook is cheaper
but has an audience of people who are just becoming
- Google advertising is more expensive than
Facebook but the quality of leads tends to be much
are more keywords on the buyer’s side, so winning on the seller
side comes down to user experience.
tries to anticipate what keywords both the buyers and the sellers
are using, constantly optimizing those words for SEO.
to the inevitable foreclosures as a result of the pandemic, it’s
important to educate homeowners before they wind up on the wrong
end of the situation.
taking a narrative and turning it into a series of video ads, Ylopo
is able to tell a sequential story that grows its clients’
- Juefeng sees Ylopo’s Mission Control platform
as a great digital marketing platform for brokerages, thus
warranting a large renovation next year.
- Howard is pumped about Ylopo’s ability to
create dynamic video ads on social media because of their value
compared to their price.
the next 5 years, Howard sees Ylopo diving into a plethora of
different verticals outside of real estate.
- Today, many industries still are not utilizing
video, reusing content that is quickly becoming
- Howard and Juefeng are waiting for video
platforms to catch up with their digital marketing ad
3 Key Points:
charges around 10% of the fees that big real estate marketing
portals charge real estate agents to promote their brands, all
while providing cool and new tech resources.
- Facebook and Google are platforms that have
provided a way to bypass the large real estate marketing portals
and there are only going to be more platforms full of opportunity
in the future.
uses HomeOp to dive deeper than just the value of a seller’s home
in order to create a deeper relationship with the consumer, giving
them access to the most sophisticated data available.