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Lab Coat Agents Podcast

Nov 17, 2020

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Howard Tager and Juefeng Ge, the Founders of Ylopo, a real estate marketing platform that is shaking up the traditional system while saving agents boatloads of money!

Episode Highlights: 

  • Howard Tager and Juefeng Ge founded Ylopo as a way to shake up the real estate industry by providing agents with digital marketing resources.
  • Big companies, such as Zillow, want to control the process and take commissions out of the pockets of real estate agents.
  • Ylopo is coming up on having over 2,000 teams on their system because people are tired of the big portals.
  • Google and Facebook are the biggest threats to the real estate portals and agents have access to these sites.
  • Juefeng and Howard have combined their experience to become marketing gurus on Facebook and Google.
  • Initially, Howard and Juefeng started Ylopo because they felt the need for change in a market where everyone was doing the same thing.
  • Starting with Facebook, Ylopo focused on social media marketing in the real estate sector before anyone else.
  • Ylopo created so many opportunities for its clients that they became overwhelmed, forcing them to develop Real Estate AI as a personal assistant for agents.
  • Howard and Juefeng are driven to continue developing new technologies that make marketing easier for real estate agents.
  • In a constantly evolving market, Juefeng and Howard are keeping their eyes on platforms that are prime for real estate marketing.
  • Currently, Ylopo serves to generate as many relationships and opportunities as possible for its real estate agent clients.
  • The Google side of Ylopo is evolving in a fashion that is creating a large number of new opportunities.
  • Real Estate AI saves agents time by keeping consistent communication with their clients and prospects.
  • Ylopo integrates with a plethora of CRMs to give the freedom of choice back to real estate teams.
  • When it comes to seller lead generation, utilizing Facebook is cheaper but has an audience of people who are just becoming buyers/sellers.
  • Google advertising is more expensive than Facebook but the quality of leads tends to be much higher.
  • There are more keywords on the buyer’s side, so winning on the seller side comes down to user experience.
  • Ylopo tries to anticipate what keywords both the buyers and the sellers are using, constantly optimizing those words for SEO.
  • Due to the inevitable foreclosures as a result of the pandemic, it’s important to educate homeowners before they wind up on the wrong end of the situation.
  • By taking a narrative and turning it into a series of video ads, Ylopo is able to tell a sequential story that grows its clients’ brands.
  • Juefeng sees Ylopo’s Mission Control platform as a great digital marketing platform for brokerages, thus warranting a large renovation next year.
  • Howard is pumped about Ylopo’s ability to create dynamic video ads on social media because of their value compared to their price.
  • In the next 5 years, Howard sees Ylopo diving into a plethora of different verticals outside of real estate.
  • Today, many industries still are not utilizing video, reusing content that is quickly becoming outdated.
  • Howard and Juefeng are waiting for video platforms to catch up with their digital marketing ad products.

3 Key Points:

  1. Ylopo charges around 10% of the fees that big real estate marketing portals charge real estate agents to promote their brands, all while providing cool and new tech resources.
  2. Facebook and Google are platforms that have provided a way to bypass the large real estate marketing portals and there are only going to be more platforms full of opportunity in the future.
  3. Ylopo uses HomeOp to dive deeper than just the value of a seller’s home in order to create a deeper relationship with the consumer, giving them access to the most sophisticated data available.

Resources Mentioned: