Dec 8, 2020
During this episode of
the Lab Coat Agents
Podcast, host Jeff
Pfitzer speaks with Brad McCallum from Calgary, Canada about how
video marketing has changed his life and career. With only 3 years
of real estate experience under his belt, Brad has already found
incredible success and wants to share his methods with
- Getting into real estate in his late 30s, Brad
has only been a real estate agent for 3 years.
- Before becoming a real estate agent, Brad
managed a contracting business through an economic
the same time that his business was in trouble, Brad discovered a
deadly tumor on his face.
was forced to take action quickly to get rid of his tumor or else
he risked it becoming cancerous.
everyone else was cold calling, bench plastering, and all the other
old strategies, Brad decided to leverage modern
getting his real estate license, Brad realized that the general
public’s opinion of real estate agents was not correct.
looks and a sexy/cinematic style play into the intimidation factor
that Brad’s videos create.
- Initially, Brad decided to go into video
because he believed it would help sell the home while also
marketing himself and the home at the same time.
don’t need to buy professional camera equipment to create effective
videos, but that’s exactly what Brad did.
he started, Brad’s onscreen presence was nothing close to what it
was today, but he knew he had to take the first step.
one starts out as a pro, but consistent incremental steps can take
you a long way in 6 months.
you can maximize what makes you unique as a human being, your
videos will set you apart.
genuine and transparent rather than preaching success will get to
the client’s heart, the place that they buy from.
on camera, energy tends to be cut in half, so it’s important to
remember that you cannot go too big, but you can go too
- Brad’s goal is to intimidate every other agent
in his market, while hoping for success for agents outside of his
that become conscious of people watching them film alter their
actions and body language without knowing it.
should be willing to go big enough to embarrass yourself in front
of others if it allows you to take care of those that depend on
have been multiple videos of Brad’s that have moved Jeff
emotionally, and Brad attributes that effect to his ability to
innovate rather than create.
explains the motivations behind some of his videos and the messages
that he was hoping to send.
goal is to make clients see you as more than a realtor and more as
someone that they can relate to.
have to be able to differentiate yourself from your competition
beyond telling your clients that you care about them.
is only more competition coming with Zillow becoming a brokerage
and Facebook constantly altering its advertising.
- Google is starting to offer to put YouTube
video searches in its search results.
- Recently, knocking on the wrong door for a lead
that he got over Instagram led to Brad getting a client that
recognized him and his brand.
- Because of the high quality of his videos, Brad
has become a media partner to high-end contracting
should learn how to do the basics of video creation yourself or
else you risk outsourcing your personal brand.
- Figure out how to find the right videographer
that will know how to portray you as the realtor in the right
the beginning, your quality doesn’t matter, what matters is that
you start getting in front of the camera.
3 Key Points:
his contracting business on the downslope of economic depression
and a tumor growing on his face, Brad decided to alter his path and
get his real estate license.
believes that video gives agents the opportunity to build their
brands in an organic way that will set them apart from their
3 years as a real estate agent, Brad has gone from 20 deals in his
first year to 50 deals this year and a place in the top 0.05% of
RE/MAX agents worldwide.