Oct 6, 2020
During this episode of
the Lab Coat Agents
Podcast, host Jeff
Pfitzer grills the Founder of Berman Media PD, Michelle Berman,
about how real estate agents can use Instagram to establish their
authority. Michelle built her business through DM engagement and
now she teaches agents how to grow their Instagram presence and
bring in more leads!
- Instagram is the future of social media and
because of that, business owners and marketers everywhere need to
become proficient with it.
- Customer relations in a social media space was
a very under-explored area, inspiring Michelle to dive in
- Michelle saw many problems with the money to
results ratio that she was seeing at her marketing firm, thus
leading to the creation of Berman Media PD.
- Michelle’s swimming career took her from
California all the way to Rutgers University.
whirlwind of emotional experiences that Michelle experienced during
9/11 led to her acceptance into a journalism program dedicated to
honoring the 10th anniversary.
- Learning how to navigate social media platforms
in an appropriate, professional, and effective manner influenced
Michelle’s career choice.
- Michelle’s professional portfolio gave her the
confidence to go out on her own, learning from her mistakes as she
2018, social media influencing took a massive hit, so Michelle
decided to reach out to a coach to help guide her
many corporate industries, age and experience can be a handicap,
but Michelle uses that to her advantage.
- Michelle believes that people approach
Instagram from a strictly professional perspective instead of
putting their clients into the equation.
Instagram Power Method Program takes real estate agents through a
transformational journey that helps them find what makes them
your content on your clients’ pain points; show them that you can
fix their problems.
businesses know that they need to use social media but just don’t
know how to do it effectively.
- Michelle specializes in working with real
estate agents and loan officers to replace their marketing
strategies with tactical Instagram marketing
- Content creation, and how to use that content
effectively, is what clients will learn when working with
- Michelle breaks down the top-of-funnel,
middle-of-funnel, and bottom-of-funnel lead system, and where
social media sits in that system.
- Younger generations are using Instagram as a
search engine, not just for mindless content.
out where your ideal clients live on social media and figure out a
way to live there through the use of hashtags for
single person that uses Instagram to market is using it for their
own individual purpose.
- Somebody who already understands the power and
necessity of Instagram is the kind of student that Michelle loves
to work with.
- Implore these strategies and you will see that
you are no longer spending so much time chasing your
estate agents feel that if they work in a niche and specialize, it
will stop people from reaching out to them.
- Michelle’s program teaches students how to
niche down, strategically brand correctly, and how to create leads
opportunity to change people’s lives for the better motivates
Michelle to educate her students every day.
all-in on social media marketing right now because you’ll be there
in two years anyway.
should trust yourself enough to niche down and know that it will
make you more successful.
- Identify your ideal clients and where they are
coming from so that you can start engaging in that world and
3 Key Points:
- Instagram is the future of social media
marketing, allowing real estate agents to find the world that their
ideal clients live in and engage with that world.
- Michelle sells herself on the fact that she has
built her entire career on making connections in her DMs and her
ability to teach others how to do the same.
most people think of Instagram as a source of mindless content,
younger generations are actually using it more and more as a search