Oct 27, 2020
During this episode of
the Lab Coat Agents
Podcast, hosts Tristan
Ahumada and Nick Baldwin speak with Brendan Kane, a social media
master. He has built a social media presence for a plethora of
celebrities, including the likes of Taylor Swift and Michael
Strahan. With his books One Million Followers and Hook Point he is able to show everyone how to build their
social media following to heights they never thought
- Brendan has amassed over 2.5M
- Coming up with new and fresh content can be a
pain point for real estate agents.
estate agents aren’t just competing with each other, they are
competing with Lebron James for attention.
people make the mistake of doing too much or too little when
creating content to capture people’s attention.
- Quotes related to your specific vertical are
great ways to grab users’ attention.
are so many different parts of a video that go into making it
successful, but video has a higher ceiling than a
- Quotes help get people to stop in their feed
and bring the audience into your world.
people lose because they aren’t winning those first 3 seconds that
pull people into the rest of the story.
social media, real estate agents are competing with every piece of
content out there, not just other agents.
- Agents are hesitant to put content out because
of a fear of failure or losing money.
listing presents an opportunity for an agent to test a different
variable each time and ultimately, an opportunity to learn which
posts make it so your posts aren’t going directly to your live
feed, meaning you can test multiple pieces of content at the same
- Brendan directs his followers to read his new
Point, first when
trying to build a large social media audience.
more that the budget in the daily ad set is increased, the more is
paid for the auction, so it costs more to reach the same amount of
way that agents contextualize their content, how they perceive the
world, is where most agents fail.
are 6 different ways that people can perceive the world, and each
person has their base perspective.
- Brendan sees the world from a logical
standpoint but uses multiple perspectives to portray the world in
front of him to others.
is able to pull everybody into its movies by including every
agent’s ability to perceive the world through the eyes of their
clients will determine how successful they are in selling
first pillar when defining a hook point is getting them to stop in
the first 3 seconds.
second pillar of a hook point is using a story to keep that
attention once you have grabbed it.
third pillar of a hook point is authenticity, and this will
determine if anyone believes what you are putting out
- Brendan focuses on providing the most value
that he can in whatever form possible.
the hook point of a specific property, such as the backyard,
basement, etc., and promote that to the buyer and those around
cost in the auction will drop if you can get people to organically
engage with your content.
- Different platforms are centered around
different concepts and means to grow.
- Instagram stories took over the main feature
that Snapchat was able to offer.
- Getting reach in the algorithms, distribution
of content, and ads are the three ways that agents can use to grow
their Instagram audience.
3 Key Points:
- Quotes can be utilized as an effective tool to
grab an audience’s attention, helping people relate to the content
that you are putting out.
- Thinker, Persister, Harmoniser, Imaginer,
Rebel, and Promoter are the 6 personality types according to
social media platform presents a different opportunity to provide
value and whatever platform you choose should be based on your