Dec 22, 2020
During this episode of
the Lab Coat Agents
Podcast, host Jeff
Pfitzer speaks with Lana Rodriguez, head of the Lana Rodriguez
Group in Colorado Springs, Colorado, about how to execute client
events at the highest level. If used properly, these events can
take your real estate business to the next level!
came to America from Latvia about 15 years ago and her husband came
from Puerto Rico.
year is Lana’s 6th year as a real estate agent, getting her license
the year that she moved to Colorado.
just under 15 people on her team already, Lana hopes to double the
size of her team in 2021.
2020, a year filled with ups and downs with the global pandemic,
Lana’s team has closed over 200 deals, all
- TikTok has begun to bring in leads to Lana’s
team and has shown to be an effective tool when building
- Lana’s husband was looking to reach out to the
community after he came out of the military, leading to the West
Point Real Estate Conference.
of Lana’s husband’s West Point Real Estate Conference, her team was
able to close about 40 transactions.
you think that what you are doing is unique, know that somebody
somewhere else is definitely doing it, but that doesn’t mean it
- Getting on podcasts to share your knowledge is
a great way to help better the real estate industry as a
agent must decide their selling style and because of her accent,
Lana has decided that hers is not over the phone.
was negotiating a deal when she was getting her epidural before
delivering her daughter.
2016, Lana did over 100 transactions as a solo agent, but it took a
toll on the rest of her life.
her first event, Lana realized that bringing her clients and sphere
together left a lasting impact.
started as a lack of invitations to various events eventually led
to Lana recreating these events as her own.
each event, Lana and her Events Manager sit down and evaluate the
event in order to plan for the next one.
when COVID started shaking the toilet paper industry, Lana and her
team delivered over 200 pizzas to the community.
into 2020, Lana and her team had planned and budgeted for 7
need to have a private client group on Facebook to market and
communicate your events to your clients.
most people ignore their email, social media gives agents a chance
to connect with their community without getting in their
agents who don’t have the money to spend on large events, small
happy hours go a long way.
has had to pivot her multiple events to a drive-through or delivery
model to keep the party going during COVID.
new hosts, 4 events in the first year should be the absolute
minimum but plan according to your budget.
are many ways to partner with vendors to save money while also
adhering to the new COVID protocols.
likes to stick to $10/client when making her event budgets, but
this varies depending on a multitude of factors.
3 Key Points:
and her husband both came to this country as immigrants, Lana from
Latvia and Bryan from Puerto Rico.
- Hosting various events with different themes
each year has allowed Lana to create community and stay top-of-mind
with those in her sphere.
focuses her events on times when something big is going on,
holidays, back-to-school, etc. These give people a reason to get