Oct 20, 2020
During this episode of
the Lab Coat Agents
Podcast, host Jeff
Pfitzer speaks with Trevor Mauch, the CEO of Carrot. You may
recognize Trevor as the guy from a few episodes back who talked
about how to establish a business versus a job. Well, he’s back to
talk about SEO and how marketing affects the lifestyle that you
have outside of your business!
is a direct relationship between your marketing techniques and your
lifestyle outside of the business.
- Trevor didn’t see branding as an important tool
in his previous companies, most of the time naming the company
after the service that it provided.
his previous companies, Trevor had to hustle every month and it led
him to feel burnt out and empty.
agent needs to establish their 5 non-negotiables when building the
foundation of their business.
- People usually think of the deeper meaning
behind products when they see others using them.
serious are you about making your company a brand?
brand means nothing without being attached to certain values that
consumers can identify with.
are a plethora of reasons that entrepreneurs choose their brand
name and marketing techniques.
stuff to your prospects that their children or pets or loved ones,
in general, will use.
- Entrepreneurs must find ways to connect their
brand with a feeling in order to connect with their
biggest mistake that entrepreneurs make is having conflicting
values at home versus at work.
- Strategies will act as a vehicle to get your
values to the people that you want to do business with.
- Entrepreneurs can differentiate themselves by
making their prospects think about them even when they are not
- Evergreen branding will change the mindsets of
entrepreneurs and agents to long-term.
- Trevor saw how inefficiently he was using his
time, so he decided to use hamster-wheel marketing to amplify his
business, not build the foundation.
- Broker-Provided Sites are incredibly simple and
just include basic information as an entry to your business, but
you don’t own the presence.
custom websites don’t allow the owner to build authority through
Authority Hub shows a series of content that builds a relationship
of trust with the prospect before ever meeting.
the content that you have that answers common objections by
prospects and post it on your website.
- Carter Steph can teach you how to get extra
revenue by increasing the quality of your leads.
- Create your core-conversion pages once and
modify them as you need to (FAQ, Buy a House, Learn About Us,
you ask someone for a testimonial they go into a different and
unauthentic state of mind.
- Trevor knows the best way to ask for
testimonials is by allowing your customers to rehearse their
answers before you ask directly.
or location pages (800-1000 words) need to be updated quarterly in
order to compete with Zillow’s automated system.
- Authority content involves creating content
(articles, videos) that are unique to your area on a weekly
what Google suggests when it comes time to create any content in
- Quality is much more valuable than quantity
when it comes to leads.
3 Key Points:
- Branding is more than marketing a product; it’s
the process of attaching your name or product or service with
certain values in the eyes of your audience.
- Authority Hubs allow entrepreneurs and agents
to build a website with content that establishes trust with their
prospects before connecting.
asking for testimonials. Shape your questions specifically around
their experience or you risk them going into testimonial