Oct 13, 2020
During this episode of
the Lab Coat Agents
Podcast, host Jeff
Pfitzer speaks with the Founder and CEO of CallAction, Jessie
Beaudoin. CallAction eliminates all of the inefficiencies in the
follow-up processes that cause real estate agents to be very
inefficient with their time. Jessie is here to tell us all about
those processes and where the real estate industry is headed in the
future and how you can prepare for potential market
- Jessie got licensed as a real estate agent at
the age of 18 and began building websites the next year in
on, it was difficult for Jessie to remain consistent, causing him
to focus heavily on his marketing.
- CallAction.co helps real estate agents focus on
inbound conversations by taking away all the tedious tasks that
come with usual CRMs.
estate agents have only been focusing on the online lead generation
side of the business for the last 10-15 years.
- Jessie had the foresight to see where SEO and
real estate were going to intersect all the way back in
- Agents tend to forget about what got them super
busy in the first place and that’s a mistake.
average income in the United States has stayed about the same over
the last 20 years, but there has been a huge decrease in interest
shortage in available listing inventory has combined with the
global pandemic to create historically low rates.
- Debt-to-income ratios went out the window in
the late ‘90s which put extra weight on FICO scores.
- Jessie predicts the ceiling of appreciation on
real estate considering that income will not change and interest
rates are more likely to go up.
boomers own 35% of all homes in the US and are simultaneously
retiring and passing on their real estate inventory.
pandemic has created a multi-generational-household culture
throughout the world.
major problem lies in the small size of Gen-X combined with a lack
of need for homes for Gen-Z and Millennials.
are so many economic unknowns brought on by COVID that no one can
be sure of the real effects.
- Companies have begun to realize that they can
get everything done with fewer people, supporting the theory that
many jobs are not coming back.
property investors haven’t collected any rent for the past 6-7
months, resulting in very tough times.
- People lose their ability to be empathetic to
the people that need the most help when they are busy.
- Developing relationships and solutions in order
to prepare for the worst-case scenarios is essential.
- Companies that are dependent on volume-based
leads need to become hyper-efficient with their lead
costs, and competition with larger companies, are going to go up,
thus increasing the need for improved efficiency.
consumers the opportunity to get to know you before they ever
actually speak with you or meet you in person.
- Tapping into the ART Funnel (Aspirational
Research Transactional) is the best way to put out effective
more focused your content is, the more likely it is that someone
utilizes you as an agent.
out those that have experience in the schools of hard knocks; they
have the knowledge that you need to navigate different
- CallAction eliminates the time-consuming tasks
that come with a standard CRM and the follow-up
tasks can add up to the point to where your business is no longer
should not wait until it is necessary to become as efficient as
possible; get ahead of the game.
3 Key Points:
- Jessie’s entire career has been spent on
website development in the real estate industry, watching
first-hand as the technology side of lead generation grew over the
last 20 years.
combination of the pandemic and a shortage in inventory has created
historically low mortgage rates, but they can’t last
- Remaining empathetic, developing solutions and
relationships, and becoming hyper-efficient with leads and
follow-ups are Jessie’s recommendations heading into the future of
the real estate industry.