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Lab Coat Agents Podcast

Oct 4, 2022

Can you imagine growing a TikTok channel to over 600,000 followers, you get 5 million likes, you wake up one day and you’ve been banned from TikTok. What do you do? Today on the podcast, Jeff talks to Austin Armstrong who grew a massive following on YouTube in 30 days.

Don’t miss it.

Episode Highlights:

  • Austin Armstrong has been on the podcast before talking about Google SEO and has evolved greatly since then. He is marketing and branding now too.
  • Austin has been doing Social Media and Digital Marketing for about 17 years starting back on MySpace.
  • Socialty Pro is a digital marketing agency that he started about 3.5 years ago.
  • SEO education was his first content focus when he started out on TikTok.
  • Austin saw the massive shift the TikTok was creating and realized he wanted to expand; Thankfully he is not one to put all his eggs in one basket because his TikTok account got deleted.
  • Austin shares how many followers he has on each Social Media platform with the same repurposing of videos.
  • Jeff asks Austin if he bought some followers and how he became so successful.
  • Instagram and YouTube are very difficult. Austin’s full time job is now to figure out the algorithm shifts, paying attention to the analytics, paying attention to what is working as well as what isn’t and doubling down on what is working.
  • Austin talks about where he started and how his funnel was functioning and how it evolved. 
  • Do you understand what a back link is?
  • How do you expand interest in a content topic?
  • What if one of your accounts crashes? Are you prepared to handle that? Do you have preventative measures in place as well as a plan to recover? Jeff and Austin have great advice.
  • Austin says, “Hire a coach, invest in yourself.” 
  • How does monetization vary?
  • Austin talks about videos with the same titles that have continued to bring success. They are all shorts. There is such a great opportunity!
  • Test out interest specific titles.
  • Every Social Media Platform is a search engine, people are just searching for information differently; Austin explains.
  • How is searching online changing?
  • Jeff talks about the 4 million views he has received in the last 60 days.
  • What about location based feed?
  • People love a sense of community. You have the opportunity to build a strategy on that.


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