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Lab Coat Agents Podcast


Dec 15, 2020

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer, along with co host Johnny Mo, speak with Austin Armstrong, CEO of Socialty Pro, about Search Engine Optimization (SEO) for Google. Austin has been able to utilize TikTok to expand his SEO expertise into just about every industry!

Episode Highlights: 

  • Austin started his social media marketing journey on MySpace, working his way from an intern all the way to CEO of his own company.
  • Starting in the behavioral health space, Socialty Pro has expanded in recent months because of the current state of the world.
  • Since the pandemic has taken over the world, businesses all over the world have had to make the choice of pausing or seizing the opportunity.
  • Search Engine Optimization, at its core, is content creation to optimize your website for the people that are looking for you.
  • Austin reverse-engineers what the top real estate agents have been doing with online marketing for years.
  • Learn from what successful agents have done; there’s no need to reinvent the wheel with digital marketing.
  • YouTube is the second most used search engine in the world behind Google, making it a great way to help people find your business.
  • With links to articles and relevant information on your website, YouTube videos can help drive traffic, while the opposite is also true.
  • The more time that is spent on your website, the higher rank Google will give you, so traffic and simplicity are both important.
  • Educating around the top 25-50 questions with various forms of content will give you usable material for a long time.
  • It’s important to transcribe your videos with a top-notch transcription service because Google’s algorithm takes those into account.
  • YouTube’s auto-transcription software is not always accurate, so looking outward is usually better.
  • No one can seem to agree on the impact of manually-transcribed videos on Google’s algorithm.
  • There are a plethora of website builders available, but Austin recommends Squarespace, WordPress, and Wix for those looking to get their feet wet.
  • Websites with templates tend to be heavier and can slow down user experience when there is a high amount of traffic.
  • At the end of the day, providing the resources that users are looking for in the simplest way possible will outweigh the sexiness of a website.
  • Having multiple pages on your website is better than having a one-page website, but stay away from keyword stuffing.
  • While keyword stuffing can bring short-term success, when Google finds out, your site will be penalized.
  • After retargeting, business leaders should focus on education, such as voice search and virtual workspaces.
  • Austin has been on TikTok for about a year, mostly observing for 6-8 months, eventually testing different content until he found traction.
  • TikTok’s algorithm learns based on the content that you create, so it’s important to focus on your niche.
  • A video on Alt Text on images took off and brought Austin almost 30,000 new followers on TikTok.
  • Austin used video responses to build and nurture his know-like-and-trust factor to those that commented on his viral video.
  • When it comes to recording vs. uploading videos to TikTok, Austin has seen better results when directly recording.
  • Using the TikTok Monetization Program, going live, a funnel to a website audit, and consulting have allowed Austin to monetize his TikTok.
  • Bringing previous users back to your site via retargeting links does not play a huge part in the ranking process.
  • Optimizing for Google should be your top priority, as Google provides 95% of your traffic.

3 Key Points:

  1. Over the last 6 months, many businesses and individuals have seized the opportunity to jump ahead in social media marketing, resulting in booming success for Austin and his company.
  2. Through the use of top-notch transcription services, such as Rev.com, you can turn videos into blogs and other written forms of content and increase your SEO.
  3. The best way to beat Google and YouTube SEO algorithms is to focus on the searcher’s intent and present them with the information that they are most interested in finding.

Resources Mentioned: