Dec 15, 2020
During this episode of
the Lab Coat Agents
Podcast, host Jeff
Pfitzer, along with co host Johnny Mo, speak with Austin Armstrong,
CEO of Socialty Pro, about Search Engine Optimization (SEO) for
Google. Austin has been able to utilize TikTok to expand his SEO
expertise into just about every industry!
- Austin started his social media marketing
journey on MySpace, working his way from an intern all the way to
CEO of his own company.
- Starting in the behavioral health space,
Socialty Pro has expanded in recent months because of the current
state of the world.
the pandemic has taken over the world, businesses all over the
world have had to make the choice of pausing or seizing the
- Search Engine Optimization, at its core, is
content creation to optimize your website for the people that are
looking for you.
- Austin reverse-engineers what the top real
estate agents have been doing with online marketing for
from what successful agents have done; there’s no need to reinvent
the wheel with digital marketing.
- YouTube is the second most used search engine
in the world behind Google, making it a great way to help people
find your business.
links to articles and relevant information on your website, YouTube
videos can help drive traffic, while the opposite is also
more time that is spent on your website, the higher rank Google
will give you, so traffic and simplicity are both
- Educating around the top 25-50 questions with
various forms of content will give you usable material for a long
important to transcribe your videos with a top-notch transcription
service because Google’s algorithm takes those into
- YouTube’s auto-transcription software is not
always accurate, so looking outward is usually better.
one can seem to agree on the impact of manually-transcribed videos
on Google’s algorithm.
are a plethora of website builders available, but Austin recommends
Squarespace, WordPress, and Wix for those looking to get their feet
- Websites with templates tend to be heavier and
can slow down user experience when there is a high amount of
the end of the day, providing the resources that users are looking
for in the simplest way possible will outweigh the sexiness of a
- Having multiple pages on your website is better
than having a one-page website, but stay away from keyword
keyword stuffing can bring short-term success, when Google finds
out, your site will be penalized.
retargeting, business leaders should focus on education, such as
voice search and virtual workspaces.
- Austin has been on TikTok for about a year,
mostly observing for 6-8 months, eventually testing different
content until he found traction.
- TikTok’s algorithm learns based on the content
that you create, so it’s important to focus on your
video on Alt Text on images took off and brought Austin almost
30,000 new followers on TikTok.
- Austin used video responses to build and
nurture his know-like-and-trust factor to those that commented on
his viral video.
it comes to recording vs. uploading videos to TikTok, Austin has
seen better results when directly recording.
the TikTok Monetization Program, going live, a funnel to a website
audit, and consulting have allowed Austin to monetize his
- Bringing previous users back to your site via
retargeting links does not play a huge part in the ranking
- Optimizing for Google should be your top
priority, as Google provides 95% of your traffic.
3 Key Points:
the last 6 months, many businesses and individuals have seized the
opportunity to jump ahead in social media marketing, resulting in
booming success for Austin and his company.
- Through the use of top-notch transcription
services, such as Rev.com, you can turn videos into blogs and other
written forms of content and increase your SEO.
best way to beat Google and YouTube SEO algorithms is to focus on
the searcher’s intent and present them with the information that
they are most interested in finding.